![]() After all, it only takes a mistyped address, order number, or SKU to cause a lost or delayed order. Some 62% of merchants found that human error from manual process management was the root cause of their fulfillment issues. ![]() “By using ecommerce automation, we now spend less time doing grunt work and are able to focus our efforts on actually growing our business and serving our customers.” - Perry Valentine, founder of AtPerry’s Improve accuracy (and eliminate damaging reviews!)Īutomating your ecommerce operations ensures that every task is executed with precision and accuracy. Plus, as your business grows, your systems not only need to scale to support this growth, but they also need to be able to handle even more complex tasks. ![]() Rising demand puts more pressure on your operations, which only increases the volume and complexity of tasks needing to be done.Īutomation frees up your time to focus on tasks that will generate more business and cut costs, such as expanding into new marketplaces, negotiating new deals with suppliers, and even creating customer loyalty programs-the latter of which can be great for customer retention. If you’re trying to scale an ecommerce business, time is your most valuable resource. ![]() Now we’ve explored how automation works, let’s take a look at the benefits of using automation to take repetitive ecommerce tasks off your plate. The benefits of automating your ecommerce store It’s about automating a number of business processes end-to-end, from your storefront, through the supply chain, right through to customer support. Assuming a customer has placed an order for more than $100, for example, they could be sent a free gift or tagged as a high-priority customer.Įcommerce automation isn't just about automating one individual process. This refers to tasks or changes that will be made once the workflow has been activated. This could be the order value, such as a workflow that’s only activated when an order exceeds $100. Some workflows will only be activated if certain conditions are met. The most obvious example of a trigger would be a customer placing an order on your site. This is an event that kicks off a workflow. These workflows are executed at the precise moments they’re needed, with actions that have been activated by either a trigger or a condition.īefore we dive into the important role automation can play in your business, it’s worth understanding what each of the following terms mean: Popular automation software tools turn manual tasks into automated workflows. This includes everything from your backend operation to the way you communicate with your customers. 5 ecommerce automation tools to considerĮcommerce automation is the process of automating many, if not all, of the manual and repetitive tasks involved with selling online.The benefits of automating your ecommerce store.The answer-as many scaling brands have found-is ecommerce automation. Time that quickly amounts to hours daily could instead be spent strategizing on how to reach new customers, executing your marketing plans, expanding onto new marketplaces, negotiating deals with suppliers, or even sourcing new products.īut if the repetitive tasks are so essential (and they are), what’s the solution? How can you keep the wheels of your operation turning without having to spend the majority of your day on the basics? The sheer amount of time it takes to manually carry out repetitive-yet essential-tasks involved in running an online store is cumbersome. Yet without scalable processes, your growth is limited. That's a demand that you can (and certainly should) be capitalizing on. The COVID-19 pandemic triggered 10 years of ecommerce growth in just 90 days, highlighting just how much demand exists for online goods. The opportunity to grow your ecommerce business is colossal.
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